Unicorn Store (2017) Review

Unicorn Store (2017)

Directed by Brie Larson

Starring: Brie Larson, Samuel L. Jackson, Joan Cusack, Bradley Whitford, Karan Soni, Mamoudou Athie, Mary Holland, Hamish Linklater

Plot Synopsis: (via IMDb)
A woman named Kit receives a mysterious invitation that would fulfill her childhood dreams.

My Opinion:

Figured I’d give this a watch because 1) There’s a bunch of weird hate aimed at Brie Larson & I wanted to give her film a chance because I like her as an actress and 2) Samuel L. Motherfucking Jackson. I love Jackson. Plus it’s cute that these two seem to be real-life friends. Oh, I suppose there’s also a little bit of 3) I’m a girl so I liked unicorns as a child too, of course.

This movie is perfectly fine. I realize that doesn’t sound like much of a compliment. What I mean is that it’s what I expected: It’s a bit quirky with an indie feel and certainly won’t be liked by everyone. Is it aimed more at females? Yes, but I think all of Larson’s hardcore fans will like it since they like her. It’s very much aimed at her sort of fanbase. “Millennial dreamers” is probably the best way to describe who this movie was made for. If you liked La La Land, I’d be very surprised if you didn’t like this. I probably feel like same way about both films but know that they’re not of my generation so I can’t fully relate to either. They’re enjoyable enough films for a one-time watch, though.

I’ll start with the positives: It may sound stupid but I liked Brie’s cute outfits. I mean, they were like what an 8-year-old stuck in a 30-year-old’s body would wear but it reminded me of the crap I wore in the Eighties and I’m a sucker for nostalgia. It was a little weird but fun to see. I actually watched this with my kid and she was loving the outfits. In fact, she seemed to like this movie quite a bit more than I did so I probably got slightly more enjoyment out of this film thanks to seeing her reaction. And the film’s use of color overall was pleasant to the eye – I’m always a fan of that (although it’s no Mandy! that’s a film that did the color thing right). One more positive? There were Care Bears. As a child of the Eighties, I’ll give this film an extra half a point for the Care Bears. Another positive? Oh Shit. I can’t think of anything. I really thought there’d be more. I’m trying to be positive since I think too many people shit on Brie!


Here’s a positive: I can fully understand why some people actually seem to love this movie and are able to relate to it. If I were ten or even twenty years younger, I think I’d be one of those people. When I was younger, this type of film is very much the sort of thing that I loved. I have some very quirky, “indie” favorites from the Eighties and Unicorn Store has a similar feel to those films despite having slightly different values. So I absolutely wouldn’t tell anyone who loves this that they’re “wrong” (who does that anyway?!) as I can relate to loving non-mainstream movies aimed at my generation. Hopefully that respect can go both ways eventually. What I’m saying is this: Can we ALL stop shitting on movies not aimed at our generation?! My generation loved Eighties films and we still do. Respect our opinions on things like The Breakfast Club and Heathers and we’ll respect yours on things like Unicorn Store. I do at least try to give all films a chance, no matter what year they were made.

Unicorn Store is fine but go into it knowing that it’s right at home on something like Netflix. It has a TV movie feel more than a mainstream cinema release. Some very good actors feel very wasted in this (the always delightful Joan Cusack & especially Jackson, whose role is silly but not silly enough to let his crazy self shine). The movie tries to be quirky yet still plays it far too safe – I was hoping for a lot more weird! But having mentioned Mandy, I’m clearly just a fan of weird. The characters are weak and underdeveloped, including Brie’s. I didn’t relate to her character or really care all that much if she’d actually get that unicorn. It’s a shame as I really wanted to like her. There’s also a weird subplot with a creepy boss that feels out of place and the pacing is very slow but, hell, my kid seemed to be enjoying it so I guess it held her attention well enough. The story itself is fun and unique, however, so I appreciate seeing something that I haven’t seen in a million other movies. Man, I struggle with these reviews for movies that are “just okay”. Yeah. Unicorn Store is just okay. Sorry! I wanted to like it a lot more. To be fair, I think it’s one I’d like more on a re-watch. It’s probably a grower. Here’s that extra half a point for the Care Bears…

My Rating: 6.5/10

If you want a really good unicorn movie, I recommend The Last Unicorn. From 1982. Yay Eighties!!!

Oh, and as for Brie Larson & Samuel L. Jackson movies, I did really enjoy Captain Marvel. The hate for that is absolute bullshit. It’s a fun film. Unicorn Store is, however, a better film than Kong: Skull Island (although that was also fun in an almost “so bad it’s good” way). I think Larson & Jackson work well together.

11 thoughts on “Unicorn Store (2017) Review

  1. Brie Larson and Samuel L Jackson have the most unusual but adorable friendship, I love it! I really enjoyed Unicorn Store too but I really feel I was the target audience in the first place. I hope this isn’t the only movie Brie directs!

  2. Re: “Can we ALL stop shitting on movies not aimed at our generation?!”

    I remember the moment when I *got* this: I was watching three young women playing covers of old punk songs the best they could and I thought, “I’ve heard this before a hundred times” but then I realized it was *their* moment to do this. I started using the phrase “grading on a curve” to refer to picking the right point of comparison. We know not to judge science fair projects on a NASA standard, but somehow we forget that when it comes to art.

    All that said, the movies are not made *by* young people, so I expect more. Once in a while I see a “young adult” film and find it’s basically an adult film that is full of plot holes and not well made, so it’s rebranded for youth. That, I think, is a legitimate fault. But villains don’t need to terrify adults in a kids film, for instance.

    • Yep – completely agree. 🙂 I do try to judge movies somewhat based on who the movies are made for. For example, I try to see a kids’ movie through their eyes. But at the same time, yes – these movies are made by adults and I still expect them to be of a certain standard. I think a lot of kids’ (and young adult) films are terrible. Lazy and predictable and made purely for profit. Pixar & Studio Ghibli manage to make family films that are fantastic so there’s really no excuse for some of the terrible animated movies that get pumped out by other studios. If I hate a movie, I’ll say that and I suppose that’s when people think you’re shitting on a film not made for “you”. But I still think I’m pretty fair in my ratings for films I know aren’t aimed at me. Some just ARE really bad. 🙂

  3. Pingback: Watched, Read, Reviewed: April 2019 | Cinema Parrot Disco

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